Inlandet was born from a love of snow, nature and adventure. Our roots stretch back to the early '90s – from the local Sverige Cupen to international competitions, from filming around the world to developing products and distributing them. Over the years, the passion for snowboarding has always been our driving force, but today it is less about competition and performance and more about the pure joy of every ride – whether it's in the powder on the mountain or on the local slope with the family.

For us, Inlandet symbolises both a geographical place and a state of mind. It is the calm and freedom of the inland of Norrland – from the forests of Dalarna to the vast fells – where simplicity and self-reliance prevail. Just as the region gives nothing for free, we know that quality and authenticity must be built with heart and passion.

With decades of combined experience, we offer carefully selected quality products from well-known brands such as Jones Snowboards, Lib Tech, GNU, United Shapes, TUR Snowboards, Korua, Patagonia, Klättermusen, Spektrum, Beyond Medals, Vans and many more. We stand behind products that we use ourselves and can recommend with a clear conscience, and our goal is to give every customer personal service – whether online or directly in our store in Åre.

Our vision for Inlandet stretches further than just being a shop. We dream of growing – not only with an even wider range, but also with group trips and experiences where joy and community are at the centre.

A warm welcome to Inlandet.